MediaTalks: GenAI Reshaping Consumer Journeys and Media Models with Mimmo Palmieri

Up to 50% traffic drops and bot activity surpassing human users.

In this episode, we look at how these shifts are redefining the media landscape. Anna Mleczko, Head of Media and Advertising Technology Practice at Future Processing speaks with Mimmo Palmieri, a media and advertising expert with over a decade of experience at organisations such as the Financial Times and Condé Nast, now advising publishers on monetisation, AI and data strategies.

They explore the decline of search-driven traffic, the move from volume to value, and the growing importance of first-party data. The conversation also touches on the rise of AI-driven content consumption and new revenue streams, including subscriptions and AI licensing.